Apple set the stage for the tablet revolution with the iPad, but it was Amazon with the Kindle Fire that made the biggest hit in terms of price - by setting the price bar at $199. With CES just around the corner we’re likely to see a whole raft of tablets released. But how will they be priced?
Price was the main reason that Android tablets have, so far, been a failure. While there are undoubtedly other issues (Jason Hiner over on TechRepublic covers the major ones in his postmortem on why Android tablets failed) there’s little doubt in my mind that the primary cause of death was price. After all, who was going to put down $500+ or even $800+ for an Android tablet if they could get an iPad for $499? People see the price way before they notice that a 16×9 aspect ratio isn’t ideal, or that there are a lack of tablet apps.
Price stands out above all.
So what effect with the Kindle Fire with it’s $199 price tag have on Android tablets that we’re going to see unveiled at CES?
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